Our Story
Jewellery that feels like you.
amara began with a simple idea: gold jewellery shouldn't be saved for special occasions. We make 18K gold-plated pieces you can shower, swim and live in — the kind you put on once and never want to take off.

Gold that keeps up
Our 18K gold PVD plating is bonded to a stainless steel core, so every piece resists water, sweat and time. Wear it to the gym, the beach or the shower — it holds its shine.
Loved by thousands of customers and rated a perfect 5.0 stars on Etsy, amara is gold you can finally stop worrying about.
Made to last
18K gold PVD plating over stainless steel — waterproof, anti-tarnish and built for everyday wear.
Kind to skin
Hypoallergenic and nickel free, so there's no fading, no irritation and no green skin.
Honest pricing
Beautiful, durable jewellery without the luxury markup. Fine details, fair prices.
Find your everyday piece
Explore the collection and discover the gold that goes with everything.
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