Our Story
Jewellery that feels like you.
Feel Amara began with a simple idea: gold jewellery shouldn't be saved for special occasions. We make 18K gold-plated pieces you can shower, swim and live in — the kind you put on once and never want to take off.
Gold that keeps up
Our 18K gold PVD plating is bonded to a stainless steel core, so our stainless steel pieces resist water, sweat and time. Wear it to the gym, the beach or the shower — it holds its shine.
1,200+ pieces sold and rated 4.7 from 210 reviews, Feel Amara is gold you can finally stop worrying about.
Made to last
18K gold PVD plating over stainless steel — waterproof, anti-tarnish and built for everyday wear.
Kind to skin
Hypoallergenic, so there's no fading, no irritation and no green skin.
Honest pricing
Beautiful, durable jewellery without the luxury markup. Fine details, fair prices.
Find your everyday piece
Explore the collection and discover the gold that goes with everything.
Shop the collection