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Our Story

Jewellery that feels like you.

amara began with a simple idea: gold jewellery shouldn't be saved for special occasions. We make 18K gold-plated pieces you can shower, swim and live in — the kind you put on once and never want to take off.

Close-up of an amara gold piece

Gold that keeps up

Our 18K gold PVD plating is bonded to a stainless steel core, so every piece resists water, sweat and time. Wear it to the gym, the beach or the shower — it holds its shine.

Loved by thousands of customers and rated a perfect 5.0 stars on Etsy, amara is gold you can finally stop worrying about.

Made to last

18K gold PVD plating over stainless steel — waterproof, anti-tarnish and built for everyday wear.

Kind to skin

Hypoallergenic and nickel free, so there's no fading, no irritation and no green skin.

Honest pricing

Beautiful, durable jewellery without the luxury markup. Fine details, fair prices.

Find your everyday piece

Explore the collection and discover the gold that goes with everything.

Shop the collection
Woman wearing amara gold jewellery